Floreal, 2023, commissioned installation for the MassArt Art Museum (MAAM), October 2023 – December 2025. Photo by Amy Fink
Lichen, sponge, flock, oak, pine, maple, beech, foam, cotton, plaster, paint, beads, bones, stones, figurines, planters, soil, living and synthetic plants
by Freedom Baird with Emily Canales, Emily Elliot, Joy Feasley, Ethan Flematti, Nell Gould, Natalie Elodie Hornedo, Gabrielle “Gabby” Kay, Kylie Marden, Jonise McCalla, Dylan Reid, Faeryn Seddon, Michelle Stevens, Paul Swenbeck
“Freedom Baird’s installation Floreal provides a calm transition into the museum. Our eyes and minds adjust from the busy streets outside to the quiet galleries inside. Part distraction, part subversion, the artwork creates an escapist miniature topography on the surface of the welcome desk. The desk holds various knickknacks and toys. By encouraging visitors to play with the toys, this installation rewrites the rules of museum engagement. Opposite the desk, we see planters filled with various greenery. Apparent only to the most perceptive viewers, the intermingling of real foliage with plastic vines reminds us to look consciously at the world around us.
Whether her materials are natural or human made, biodegradable or permanent, the artist wants us to reflect on where they originate and their lifespans. Central to Baird’s work is an inquiry into how culture is expressed by communities. By drawing our attention to our surroundings, Floreal brings the importance of place—whether a garden or a museum lobby—into the foreground. We take part in this consideration as we make the museum our personal oasis.”
– Quote from the MassArt Art Museum
